PROPORTA CASE DESIGN JANUARY 2018
Early this year I won a phone case design competition hosted by UAL and Proporta. I chose to design a case for the Ted Baker accessories range, therefore the design needed to live up to the brand’s reputation of luxury and chicness. I was inspired by Ted Baker’s beautiful ‘Belgium Paisley’ print in tones of royal blue and purple, which I feel looked neat yet lavish to appeal to the commuting professional. The paisley print was a striking feature of my design, which I paired with the complimentary look and texture of the calf leather in slate black.
Below are the CAD illustrations and labelled diagrams of my designs. I have also included a rationale, which explains my design concept in depth.